History Mapping and Future Shaping

We are working like little Mischief Minons to get a very special toolkit up and running for our network. Until then, you can check out this work-in-progress BETA version where we curate the best tools out there.


This is a 'group think' visual storytelling activity, which allows a group to reflect on their shared history. To discuss and become familiar with what has brought the company or brand to the point they are at today and consider where they would like to go in the future.


  • Use a long piece of roll out paper (the back of wall-paper or packing paper works great).

  • Draw a timeline from the very first day of the brand to present day. Include dates and key events / milestones along the way. This can be prepared before the session. It’s often easiest for a Founder to do this if possible, otherwise the longest standing members of the company supporting the leader in doing so.

  • Have the leader (or one or two leading members of the team) walk through sharing the story, encouraging discussion and input from the group particularly around highs and lows - stand out moments. Encourage some personal stories to arise

  • Add the Big Hairy Audacious Goal (BHAG) at the end (see tool description for further detail). Now that it is complete (with a small gap between the BHAG and current day) encourage discussion around the time line history map and the BHAG - what stands out? What is exciting, or worrying?

Rosa Boon