Case StudySoho House / Programs

Routes In

The Challenge

How might we open up the Creative Industry and make it more accessible and diverse by supporting every Route to success?

Mischief Approach

We design and lead bespoke mentorship programs and talent initiatives for companies within the Creative Industry. This includes the full journey from recruitment, through to matching, training, events and mentorship support.


  • 5 programmes across Amsterdam, New York, and Toronto

  • 248+ participants across programmes

  • Additional trainings booked: online facilitation, meeting design and gravitas.

“Routes In is about helping young creatives get their foot in the right direction. A place to get guidance. Their “showcase” event inspired me to join. I wanted a platform to showcase my creativity among other creatives. It eventually turned out to be a wonderful opportunity for me.” 

Michael Ekow Mentee, Routes In Amsterdam

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