Case StudyUAE Design Government / Programs

Program Design & Facilitation

The Challenge

The program Design Gov is an initiative by the UAE Government, created to “Connect those who serve to the people they serve.” By bringing Human Centred Design into the heart of the government they're empowering their leaders to meet the needs of their people - utilising the power of Creativity and co-creation.

Mischief Approach

Introducing the power of human centered design into the heart of the United Arab Emirates Government embedding new creative skills and mindsets for the future.


Equipping participants with mindsets, skill sets and tools of human centred design understanding the value of collaboration, empathy and creative confidence. Changing ways of thinking, opening up & stretching personally


In the two-week program 38 Chief Design Officers (from 25 different local and federal entities) of the UAE government took a deep dive into human centered design. As part of the ATÖLYE collaborator network Mischief Makers joined IDEO, Palmwood and DSIL to facilitate this immersive program. Mischief were invited to Facilitate one of the two cohorts, and to weave our expertise into the program to boost interaction and engagement.

“Mischief Makers put creativity into group learning. They dissolve cultural difference and peculiarities, making them great coaches of creativity across the globe. Funky chicken, buzzy bee? I didn’t know workshops can be so enjoyable and educational.”

Volker RoosSenior Director IDEO Munich / Palmwood Dubai

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