Behavioural Persona
Description
Time
30-45 mins
Behavioural personas describe a target audience grouped by user behaviours rather than general demographic innovation. Closer to the way humans work and naturally gather / create communities and behave. In this sense it represents a group of users with similar ways of thinking and acting in relation to a service rather than a single individual. Behavioural personas also capture the underlying reasoning to engage with the service and what they are looking to get out of it.
Instructions
Explain what behavioral persona's are and why we are using them.
Hand out the persona worksheets and ask the participants to fill them in, in groups of 2-3.
Explain that this will be used as a foundation for the next co-creation workshop where you will be prototyping elements of their manifesto.
Materials // Remarks
Download your Behavioural Persona worksheet here.
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